Your Best Marketing Tool

Nowadays the competition in business marketing is fiercer and fiercer, so all business personas are trying their best to search for effective marketing tools to enlarge their business.

Although correct strategies can make a business grow, but now it is a contemporary consumer society, so in fact, the best marketing tool is what your products. Any person who has used your products may compare yours with the same ones in other brands. Then, they may share their experiences with whom they know, or even whom they don’t know, with the help of the internet. It is easy to tell that if your customers are pleased in your products, then their words will be more powerful than any kinds of advertisement and many more people will come to you; on the other hand, if your customers are not pleased in your products, then they have the power to crush your reputation.

So try to make your products more qualified to meet the most urgent needs of your clients. Even if the matter became the last thing that cross your minds before falling asleep and the first thing that rush in when you awake, it seems right.

Careful Planning for a Sweepstakes Promotions

A Sweepstakes promotion is an effective promotion for your advertisement. I will help to enhance your products image, increase your products sales, get support from the retailers and enlarge the database of potential customers.

Sweepstakes can be very expensive, however, this kind of promotion can offer more control of its costs. In fact, sweepstakes promotions have several legal restrictions and requirements that must be followed, because that they are legally controlled and regulated by Federal, State and local authorities.

In order to carefuslly plan your sweepstakes promotion, the following guidelines are suggested to you:

You need to identify and define your objectives and marketing goals for your sweepstakes promotion. Plan your sweepstakes promotion as part of your total marketing strategy not as a stand alone promotion. Many methods can help you support your promotion, like TV, radio and other displays. The budget needs to be established for the sweepstakes promotion.

Besides, determine where the sweepstakes will be held, the geographic area of participation, duration of the promotion, age requirements, entry requirements, prohibited affiliations and legal requirements.

McDonald's McCafe Promotions

McDonald has introduced McCafe-branded beverage. In order to promote the sales of the new products, including flavored lattes, mochas, and cappuccinos, McDonald's announced a new series of sweepstakes. The sweepstakes will grand the new winners thousands of dollars worth of Visa and McDonald’s gifts cards.

Here are the details of this promotion from McDonald website: Promotion begins on May 5, 2009 at 12:01:00 AM Central Time (CT) and ends August 2, 2009 at 11:59:59 PM CT. You must be a legal resident of the 50 United States or DC and 18 or older (or the age of majority in your state of residence if older than 18) at the time of entry to participate. Odds of winning the Sweepstakes depend on number of eligible entries received. Contest winners are determined by independent judges and public voting as defined in the Official Rules.

The new, branded line of espresso drinks to some degree is McDonald's return fire, to Starbucks which attempts to encroach on the fast-food giant's breakfast business in recent years.