Nowadays the competition in business marketing is fiercer and fiercer, so all business personas are trying their best to search for effective marketing tools to enlarge their business.
Although correct strategies can make a business grow, but now it is a contemporary consumer society, so in fact, the best marketing tool is what your products. Any person who has used your products may compare yours with the same ones in other brands. Then, they may share their experiences with whom they know, or even whom they don’t know, with the help of the internet. It is easy to tell that if your customers are pleased in your products, then their words will be more powerful than any kinds of advertisement and many more people will come to you; on the other hand, if your customers are not pleased in your products, then they have the power to crush your reputation.
So try to make your products more qualified to meet the most urgent needs of your clients. Even if the matter became the last thing that cross your minds before falling asleep and the first thing that rush in when you awake, it seems right.
2009-05-10
2009-05-08
Careful Planning for a Sweepstakes Promotions
A Sweepstakes promotion is an effective promotion for your advertisement. I will help to enhance your products image, increase your products sales, get support from the retailers and enlarge the database of potential customers.
Sweepstakes can be very expensive, however, this kind of promotion can offer more control of its costs. In fact, sweepstakes promotions have several legal restrictions and requirements that must be followed, because that they are legally controlled and regulated by Federal, State and local authorities.
In order to carefuslly plan your sweepstakes promotion, the following guidelines are suggested to you:
You need to identify and define your objectives and marketing goals for your sweepstakes promotion. Plan your sweepstakes promotion as part of your total marketing strategy not as a stand alone promotion. Many methods can help you support your promotion, like TV, radio and other displays. The budget needs to be established for the sweepstakes promotion.
Besides, determine where the sweepstakes will be held, the geographic area of participation, duration of the promotion, age requirements, entry requirements, prohibited affiliations and legal requirements.
2009-05-06
McDonald's McCafe Promotions
McDonald has introduced McCafe-branded beverage. In order to promote the sales of the new products, including flavored lattes, mochas, and cappuccinos, McDonald's announced a new series of sweepstakes. The sweepstakes will grand the new winners thousands of dollars worth of Visa and McDonald’s gifts cards.
Here are the details of this promotion from McDonald website: Promotion begins on May 5, 2009 at 12:01:00 AM Central Time (CT) and ends August 2, 2009 at 11:59:59 PM CT. You must be a legal resident of the 50 United States or DC and 18 or older (or the age of majority in your state of residence if older than 18) at the time of entry to participate. Odds of winning the Sweepstakes depend on number of eligible entries received. Contest winners are determined by independent judges and public voting as defined in the Official Rules.
The new, branded line of espresso drinks to some degree is McDonald's return fire, to Starbucks which attempts to encroach on the fast-food giant's breakfast business in recent years.
Here are the details of this promotion from McDonald website: Promotion begins on May 5, 2009 at 12:01:00 AM Central Time (CT) and ends August 2, 2009 at 11:59:59 PM CT. You must be a legal resident of the 50 United States or DC and 18 or older (or the age of majority in your state of residence if older than 18) at the time of entry to participate. Odds of winning the Sweepstakes depend on number of eligible entries received. Contest winners are determined by independent judges and public voting as defined in the Official Rules.
The new, branded line of espresso drinks to some degree is McDonald's return fire, to Starbucks which attempts to encroach on the fast-food giant's breakfast business in recent years.
2009-04-24
Winning Contest and Sweepstakes
Sweepstakes are consumer-focused sales or awareness promotions which utilize the excitement and enthusiasm generated by a prize incentive to draw entries for the opportunity to win the offered prizes through a chance based drawing.
Sweepstakes are generally quicker and easier for the Sponsor to administer and for the public to enter than “Contests,” however Contests have their own special value and appeal. One other major difference is that winning a Sweepstakes is based on the operation of an element of Chance, as opposed to being entirely skill-based. Some tips are here for your sharing:
First, sweepstakes should never require a purchase to enter. They should list at least one way to enter free. However, contests are allowed to charge for entry.
Second, make sure you actually want the prize offered. If you enter a contest for a prize that you don't want, that's time taken from entering a contest for a prize you do want. Check marks the contests or sweepstakes that you have entered, so you do not get disqualified by entering again.
Third, consider entering some of the little contests if you have the time to enter more than those BIG contests, because the chances of winning are greater. Just make sure it is for a prize you want.
Fourth, some contests are running on the websites and give away freebies to increase the amount of visitors to their site, and increase subscriber ship to their newsletter to tempt you into buying something. This is a fair trade-off, but don't feel obligated to do so.
2009-04-21
Word of Mouth Marketing
We all know that economic times are tough. But it is not a wise decision to cut off the marketing budget blindly. Then how much should companies marketers should put on their marketing?
However it is not an easy question to give an exact number. For those new companies, their priority is testing the right marketing method which provides the best return on investment. Mature companies or businesses that have been in business for a considerable amount of time know which vehicles work for them; if they don't they are in trouble.
The purpose of marketing is prompting new brands and improving the places of their product in the consumer’s heart. Simply, it is getting word of mouth for your business. Word-of-Mouth marketing is the most difficult to measure, but it's also the most cost effective, because it costs you nothing.
Your target customers are the best media for your word-of-mouth marketing campaign. So the most important is how to make your consumers talking about you.
Ask them to try your product.
The simplest way perhaps is asking them to try and then to tell others about it. This is an effective way to build excitement and genuine recommendations.
Taking consumers’ opinion
It is necessary to take the opinion of consumer seriously. You should give them the feeling that you really care them. Create a list that shares with them upcoming events, product or specials that are coming up.
Provide quality service
Give your consumer something good to talk about. Show them quality in service and treat every customer with respect. Starbucks set a good example in this respect.They provide quality and experience, that's why customers paid $4.00 for a latte.
However it is not an easy question to give an exact number. For those new companies, their priority is testing the right marketing method which provides the best return on investment. Mature companies or businesses that have been in business for a considerable amount of time know which vehicles work for them; if they don't they are in trouble.
The purpose of marketing is prompting new brands and improving the places of their product in the consumer’s heart. Simply, it is getting word of mouth for your business. Word-of-Mouth marketing is the most difficult to measure, but it's also the most cost effective, because it costs you nothing.
Your target customers are the best media for your word-of-mouth marketing campaign. So the most important is how to make your consumers talking about you.
Ask them to try your product.
The simplest way perhaps is asking them to try and then to tell others about it. This is an effective way to build excitement and genuine recommendations.
Taking consumers’ opinion
It is necessary to take the opinion of consumer seriously. You should give them the feeling that you really care them. Create a list that shares with them upcoming events, product or specials that are coming up.
Provide quality service
Give your consumer something good to talk about. Show them quality in service and treat every customer with respect. Starbucks set a good example in this respect.They provide quality and experience, that's why customers paid $4.00 for a latte.
2009-04-15
Follow Your Client’s Wish
As a business person, no matter what kind of business you are doing, the competition is cut-throat, especially in recent declined economic environment. In order to do better than your competitors, you must try to obtain as many clients as possible. So you must make your product or service meets what your client need.
When consumers buying things, they do have one clear purpose or reason in mind. Only when what you provide can help them enough can they pay for it willingly. Thus, it will be better for you if you can offer a kind of product or service that other businesses would not have. And this is not a one-time deal either. Once they know what you offer can meet their need well, then every time they or someone they know need such product or services, they will think about you first.
When you are trying to start your next marketing campaign, make sure your next product or service is just what your target client are looking for. In this way, you can not only gain new customers, but also give your current client more confident to go on believe in you.
When consumers buying things, they do have one clear purpose or reason in mind. Only when what you provide can help them enough can they pay for it willingly. Thus, it will be better for you if you can offer a kind of product or service that other businesses would not have. And this is not a one-time deal either. Once they know what you offer can meet their need well, then every time they or someone they know need such product or services, they will think about you first.
When you are trying to start your next marketing campaign, make sure your next product or service is just what your target client are looking for. In this way, you can not only gain new customers, but also give your current client more confident to go on believe in you.
2009-04-09
Low Cost Marketing Strategies
It is necessary for companies to cut down their expenditures confronting with the difficult economy. The most effective strategies that can help companies continue to develop while with low cost is adjusting the marketing methods. That is to say, it is extremely necessary for company owners to choose the right marketing solution. The following are 3 low-cost marketing tactics that businesses can effectively integrate during this difficult economy.
Your website should be nice to see with valuable content. The products or services that your business provides should be plainly visible and attractive. You may also consult to professional search engine optimization companies, who can help you to improve your ranking in search engine results with the overall goal of increasing the traffic to your site. Online forums and social networking is the third factor you could implement and goes hand-in-hand with SEO. Both of these areas are very instrumental in building relationships, which is one of the most important aspects of sales and marketing.
Then another important and low cost strategy is Sweepstakes. Sweepstakes are consumer-focused sales or awareness promotions which utilize the excitement and enthusiasm generated by a prize incentive to draw entries for the opportunity to win the offered prizes through a chance based drawing.
Lastly, email marketing and promotion can produce great marketing benefits in spite of the economy. Email marketing is an older area of marketing, but is still effective and most importantly right now, is inexpensive. Your promotional message should be clear and compelling. Avoid using words such as "free" or "win" in order to eliminate falling into spam filter.
In order to promote your marketing in this special time, consider implementing low-budget tactics such as the 4 discussed here.
Your website should be nice to see with valuable content. The products or services that your business provides should be plainly visible and attractive. You may also consult to professional search engine optimization companies, who can help you to improve your ranking in search engine results with the overall goal of increasing the traffic to your site. Online forums and social networking is the third factor you could implement and goes hand-in-hand with SEO. Both of these areas are very instrumental in building relationships, which is one of the most important aspects of sales and marketing.
Then another important and low cost strategy is Sweepstakes. Sweepstakes are consumer-focused sales or awareness promotions which utilize the excitement and enthusiasm generated by a prize incentive to draw entries for the opportunity to win the offered prizes through a chance based drawing.
Lastly, email marketing and promotion can produce great marketing benefits in spite of the economy. Email marketing is an older area of marketing, but is still effective and most importantly right now, is inexpensive. Your promotional message should be clear and compelling. Avoid using words such as "free" or "win" in order to eliminate falling into spam filter.
In order to promote your marketing in this special time, consider implementing low-budget tactics such as the 4 discussed here.
Tell you Important Tips of Winning Contest and Sweepstakes
Sweepstakes are consumer-focused sales or awareness promotions which utilize the excitement and enthusiasm generated by a prize incentive to draw entries for the opportunity to win the offered prizes through a chance based drawing. Sweepstakes are generally quicker and easier for the Sponsor to administer and for the public to enter than “Contests,” however Contests have their own special value and appeal. One other major difference is that winning a Sweepstakes is based on the operation of an element of Chance, as opposed to being entirely skill-based.
Several tips for contest and sweepstakes are given to you for your sharing.
First, read the sweepstakes rules first. Basic information will be listed, like prizes, times you can enter, expiration date, etc. So if you want to take part in the sweepstakes, you will check it out even it is bother. Time is money. If you enter a contest and get disqualified you have just wasted time that you could have used entering other contests or sweepstakes.
Second, it's a good idea to check out a site’s privacy policy. You can avoid getting a LOT more SPAMS. SPAM is not opt-in newsletters. Do not subscribe a newsletter if you signed up it and didn't mean to. It's always a good idea to know who you are giving your private information to, as well. If you are not sure about it...don't do it.
Third, never and ever send money for a prize. Almost all scams are run this way. It will be the fastest way to lose your money. You should never have to send money in order to receive your prize. Use your own judgment for shipping and handling requests. Smaller companies may ask for it. They are using this as a promotion and cost of prize and shipping should be something they can write off on their taxes as a business expense.
Several tips for contest and sweepstakes are given to you for your sharing.
First, read the sweepstakes rules first. Basic information will be listed, like prizes, times you can enter, expiration date, etc. So if you want to take part in the sweepstakes, you will check it out even it is bother. Time is money. If you enter a contest and get disqualified you have just wasted time that you could have used entering other contests or sweepstakes.
Second, it's a good idea to check out a site’s privacy policy. You can avoid getting a LOT more SPAMS. SPAM is not opt-in newsletters. Do not subscribe a newsletter if you signed up it and didn't mean to. It's always a good idea to know who you are giving your private information to, as well. If you are not sure about it...don't do it.
Third, never and ever send money for a prize. Almost all scams are run this way. It will be the fastest way to lose your money. You should never have to send money in order to receive your prize. Use your own judgment for shipping and handling requests. Smaller companies may ask for it. They are using this as a promotion and cost of prize and shipping should be something they can write off on their taxes as a business expense.
2009-03-26
Another sweepstake catch
One day, I found a story about sweepstake.
It is about a man that found a copy of a Reader’s Digest book in his mail. He noticed there some a line which reading: “Free, Select Edition”. Besides, there is a notification of a sweepstakes. "You will automatically be entered once for the prize offered in this mailing... Money Sweepstakes #940". What’s more, there is a detailed description about the sweepstakes. Of course that all above is not the most attractive part, the most attractive part is here: "you get a selection approximately every 2 months for Select Editions...no obligation to buy!"
The man had never ordered a Reader's Digest subscription. But he was on a number of mailing lists.
He may not the only one of those who has received such “gift”. Obviously that is a catch. Anyone who has such experience can share so that people can be avoid being cheated.
It is about a man that found a copy of a Reader’s Digest book in his mail. He noticed there some a line which reading: “Free, Select Edition”. Besides, there is a notification of a sweepstakes. "You will automatically be entered once for the prize offered in this mailing... Money Sweepstakes #940". What’s more, there is a detailed description about the sweepstakes. Of course that all above is not the most attractive part, the most attractive part is here: "you get a selection approximately every 2 months for Select Editions...no obligation to buy!"
The man had never ordered a Reader's Digest subscription. But he was on a number of mailing lists.
He may not the only one of those who has received such “gift”. Obviously that is a catch. Anyone who has such experience can share so that people can be avoid being cheated.
2009-03-24
Define Your Target Market
Every business has its own target market. Generally speaking, “target market” is a business term that refers to the market segment to which a particular god or service is marketed.
A product focusing on a specific target market contrasts sharply with one following the marketing strategy of mass marketing. A target market is mainly defined by age, gender, geography, socio-economic grouping, or any other combination of demographics. It can contain people or companies which a business targets with their promotion, the ideal audience for a business promotional effort, a specific audience or demographic group that a targeted promotional message is designed to attract, etc.
It is important to you to define your target market. Because they are the group of persons who have interest in your product or service and have the need that what your offer can fill.
Your real target market includes people who are seeking a solution, either product or service that you provide to fill their need; they have the might to make the decision to pay for what you provide and they can afford it. In order to define your own target market, you should check if they meet the requirements. Only when you aim at your own target market can your business grow better and better.
A product focusing on a specific target market contrasts sharply with one following the marketing strategy of mass marketing. A target market is mainly defined by age, gender, geography, socio-economic grouping, or any other combination of demographics. It can contain people or companies which a business targets with their promotion, the ideal audience for a business promotional effort, a specific audience or demographic group that a targeted promotional message is designed to attract, etc.
It is important to you to define your target market. Because they are the group of persons who have interest in your product or service and have the need that what your offer can fill.
Your real target market includes people who are seeking a solution, either product or service that you provide to fill their need; they have the might to make the decision to pay for what you provide and they can afford it. In order to define your own target market, you should check if they meet the requirements. Only when you aim at your own target market can your business grow better and better.
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