How To Make Cross-Promotion

Cross-promotion is an easy and practical way of promoting. It is a win-win situation to get more traffic and clients for your business and for your promotion partners. Both sides can get benefit from it.

For off-line promotion, the most common way is to exchange business cards. By doing this with related business, all of you can collect more visitors.
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However, with the development of science and technology, noe almost all the businesses have their own sites, so site cross-promotion becomes more and more important. Here are some examples of how to do it.

The most popular way is doing link exchange and ad exchange. Both you and your partners put the other side’s links and ads on their own site. When visitors come to one site, they can follow the link to another.

Another example is offering bonus. If both you and your partner run membership programs, you can provide your client who login to your site with additional product offerings, your partner’s inventory, for example. Of course your partner should do the same. In this way, both of you can get benefit from this.
Besides, you can learn from other successful business. It is advisable to take a look at what other successful business in your market sector are doing, and maybe you can get some good ideas from them.

What You Should Know Before Holding Online Contest Or Sweepstakes

Nowadays online Contests and Sweepstakes are very popular ways for business to promote their products or services. They are web advertising magnets that can draw large amount of visitors to your website because people love to win things for free.

When you decide to hold a contest or a sweepstake, it is advisable for you to check out other contests and sweepstakes web sites and try to get more ideas. Then prepare your products or services as prizes for entrants. Always offer more than one prize, and make sure they have some value, nothing cheap. The prizes should also meet your target audiences’ need.

After that, you can announce your site to hundreds of web sites that list free contests and sweepstakes and send out press releases about your contest or sweepstakes to let more people know them. It would be wise for you to ask the entrants if they would accept offers from your business in the future by e-mail; make it easy for people to enter your contest or sweepstakes; capture as much information as you can when they enter your contest or sweepstakes; give your contest or sweepstakes a professional look; tell the entrants about the time period of how long your contest or sweepstakes will be held; clearly state how the winners will be chosen and how you will deliver the prizes.

May the above notices help you hold excellent contests or sweepstakes.

What is Cross Promotion?

Cross promotion is one of the advertising forms that involve two or more parties. Cross promotion is a trend to promote marketing business. It’s a good way to attract other people to help you with promotion of your products. Each party helps the other ones to promote their products or services.

Visa is one of the good examples of effective cross promotions. They use cross promotion form to promote their product. They mention a store or whatever in their commercials. The commercials from Yourname.com talk about all that you can buy on "Yourname.com," and what a great place it is for buying that product. Then they will mention in the ads place the Visa credit card.

The above example is the most common. There are also several other different forms of cross promotion. What you need to do is to attract other companies to promote your products.

Cross promotion is a great way to advertise your product or service, but it might not be as easy to get going, such as the radio station. However, there exists the problem with cross promotions. The fact is that many of the companies won't take you seriously. Maybe you have to prove to them that you have enough audience and they could get benefit from this.

ESG (http://www.enteractivesolutions.com/) has a special expertise and experience in conceptualizing Cross Promotions between Media Companies and Brand marketers. We create, package and execute cross promotional marketing campaigns which integrate programming, program promotion, brand marketing and advertising strategies across media platforms.

CONTACT US for further information about how we can help you conceive and execute an exciting Cross Promotion campaign.

How to Find Sweepstakes On the Web

Sites offering giveaways are spurring on the Internet everyday. Some one just takes it easy to find such website. Yes, indeed, it is not difficult to find such one. But it is not easy to get one that suitable for you. If we type sweepstakes in the search engine bar, what ever it is Google, Yahoo, MSN, the browser will find thousands of sites. But you don’t know which one to choose.

From above analysis, it is not a good way if you intentionally to find one. Some sweepstakes allow multiple entries while others sweepers are only allowed to enter one sweepstake one time.

One good way to find sweepstakes is searching the websites that provide sweepstakes and promotion service for other sites. One of these sites that are reputable is Enteractivesolutions (ESG). ESG is one of the leading companies that provide promotion marketing service, sweepstakes and contest administration service.

Besides, there is other ways to find a suitable sweepstakes site, which is joining sites that want participants to take surveys based on many different topics. If one finishes the survey, he is automatically entered in drawings.

It is amazing that thousands of sweepers got big prizes though entering giveaways. If you are jealous of those people, then choose the right way and make research before entering entries, you have the chance to be one of them.

Sweepstakes Strategies that Win More Prizes

There are so many sweepstakes to enter, but there is so little time to take part in one by one. So, will you enter all the sweepstakes? The answer is NO. Even there are lots of prizes over there; a sweeper can’t get all of them in a day. What we need to do is enter sweepstakes seriously. So, it’s so important to have a sweepstakes strategy that helps you win more prizes.

First, look over new sweepstakes listings. Looking over the new sweepstakes listings carefully and selecting from the lists the daily or weekly sweepstakes which you want to win.

Second, decide the best sweepstakes to enter. Because you have selected some contests and sweepstakes with prizes, then you could select the best sweepstakes to enter. You should try to enter all these sweepstakes even if you have no time to enter others.

Third, you should enter the daily sweepstakes. Look over the sweepstakes list every day so that you don’t forget the important sweepstakes that you want to enter. If you have weekly or monthly sweepstakes, you should pay attention to the beginning of the week and the beginning of the month.

Fourth, if you still have some extra time to enter the sweepstakes, look over the daily sweepstakes list and enter the ones with prizes you'd like to win, or you can enter the sweepstakes flexible.

ABC About Sweepstakes

Sweepstakes are very popular in many countries. People like entering them because they are free and entrants have the chance to win prizes.

In the United States, sweepstakes are very important ways of marketing promotions. Sponsoring companies usually use the opportunities to generating enthusiasm and providing incentive reactions among customer by supporting the sweepstakes with featured prizes. The prizes people can win in sweepstakes are very different, from less than one dollar to more than one million dollars and also can be cars, homes, etc
The size of sweepstakes are also various, from international, national, state, local, to geographical. However, all the sweepstakes must comply with some certain laws. In many states of the United States, there are laws to rule the sweepstakes.

Paying Taxes on Prize Wins

Winners of sweepstakes are required to pay taxes for the prize he gets, if the winner lives in United States. The prizes are not only referring to cash, but also include other grand prizes such as cars and dream houses even small prizes like T-shirt and baseball caps.

When to pay taxes?
If you have been notified to win certain prize but haven’t got them, then you are not obligated to pay taxes. That is to say, you are required to pay your taxes on the condition that you receive what you win.

How much you should pay?
The taxes that winners pay are accordance to the true Fare Market Value. In other words, the value of the prizes is supposed to be on the time winners receive the prizes, not the time they win. For example, if a winner wins a prize worth of $800 at the time he win, but when he actually get the prize, the value of the prize goes down to $600, the winner is only required to pay taxes on $600 instead of $ 800.

How are Taxes Paid?
Just like the regular salary, taxes on the prize got by sweepstakes are paid at the end of the year on the tax form. In most cases, you should not pay taxes directly to a sweepstakes sponsor. However there is exception, the sponsor will collect some taxes for the vacation giveaways from winners.